Driving the Future of Fleet Digitalization: Gurtam’s Vision

25-11-06 00:00

A primary disruption is imminent: the EU Data Act. Kuushynau identified this 2025 regulation as the catalyst that will end "exclusive data access to OEMs" by giving users, not manufacturers, ownership of vehicle data. This policy shift will effectively commoditize basic OEM data, rendering the traditional hardware-centric business model obsolete.

In this new landscape, Kuushynau explained, value shifts from raw data—which he compared to a dangerous "fugu fish"—to "haute cuisine." He urged service providers to become "master chefs," integrating commodity OEM data with "gourmet ingredients" from hardware partners (like specialized video or axle sensors) and software solutions.

Wialon's role, he defined, is to provide the "professional-grade kitchen," a universal aggregation platform where partners can build these tailored solutions. He concluded by calling on the fragmented community to unite as one "superstar firm," orchestrating the new era of fleet digitalization.

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The telematics industry is at a critical juncture, facing a choice between evolution or obsolescence. In a conference keynote, Aliaksandr Kuushynau, Head of Wialon, declared that the future lies in "total fleet digitalization," not merely selling "black boxes." He argued the market is currently crippled by "software chaos," forcing the average fleet manager to juggle seven or more non-integrated tools daily. This complexity, he said, has created an urgent demand for a consolidated, "single pane of glass" solution.